Jony Ive, Senior Vice President Design.
With the launch of iOS 7 Apple made some bold steps to ditch the rich textures, shadowing, and other skeuomorphic elements that have been a staple on the iPhone since 2007. Consumers and professionals has reacted to this, which is exampled by previous article When flat design falls flat.
Jony Ive explains:
“When we sat down last November (to work on iOS 7), we understood that people had already become comfortable with touching glass, they didn’t need physical buttons, they understood the benefits,” says Ive. “So there was an incredible liberty in not having to reference the physical world so literally. We were trying to create an environment that was less specific. It got design out of the way.”
Thanks to the departure of iOS Software Chief Scott Forstall back in October, Sir Jony Ive was given a bigger role in iOS software development, so to hype up the launch of Jony’s first software masterpiece, he and Apple’s new SVP of Software Engineering, Craig Federighi, sat down with USA Today to give some details on what went into the creation of iOS 7.